NEWSLETTER

SEPTEMBER - OCTOBER 2024

NEW CONTENT PARTNERSHIPS

THEMA is proud to announce its collaboration with VIU from PCCW Group to โ€‹oversee the worldwide distribution of โ€œViu Originalโ€ content, renowned for its โ€‹quality and success.


VIU is a leading pan-regional over-the-top (OTT) video streaming service available in โ€‹16 markets across Asia, the Middle East, and South Africa. With over 62 million โ€‹monthly active users and 13 million paid subscribers, VIU offers fresh TV series, โ€‹movies, and lifestyle programs from top content providers in local and regional โ€‹languages.


VIU releases premium original content under the brand โ€œViu Original,โ€ with โ€‹productions from Thailand, Indonesia, Malaysia, the Philippines, and Chinese content โ€‹from Hong Kong. Recent hits include the Indonesian โ€œPrivate Bodyguard,โ€ which โ€‹reached over 10 million viewers on the fourth day of broadcasting and quickly led to โ€‹a spin-off.


Since June 2024, the CANAL+ group has increased its minority shareholding in VIU to โ€‹36.8%, highlighting CANAL+'s commitment to developing its presence in Asia.

INTERVIEW

Exclusive interview with our CEO, Patrick Rivet, recently โ€‹published in C21Media, about the expansion of our content โ€‹distribution strategy, focusing on Asian content through our โ€‹partnerships with CANAL+ Myanmar and K+ in Vietnam.

Read the Full Interview Here

TV CHANNELS LAUNCHES

World Map Illustration

THE NETHERLANDS

Map Pin
EUROPE

BELGIUM

DENMARK

COMMUNICATION & MARKETING โ€‹CAMPAIGNS

CINE TOUR WITH LE BOUQUET AFRICAIN

The past two weekends, Le Bouquet Africain by THEMA brought African cinema to life at Gare de Lyon and

Gare de l'Est in Paris!


The ๐‚๐ˆ๐๐„ ๐“๐Ž๐”๐‘ was an incredible opportunity to introduce African series like "๐ฟ๐‘Ž ๐ต๐‘Ž๐‘ก๐‘Ž๐‘–๐‘™๐‘™๐‘’ ๐‘‘๐‘’๐‘  ๐‘โ„Ž๐‘’ฬ๐‘Ÿ๐‘–๐‘’๐‘ " (A+), "๐ต๐‘–๐‘’๐‘›๐‘ฃ๐‘’๐‘›๐‘ข๐‘’ ๐‘Žฬ€ โ€‹๐พ๐‘–๐‘˜๐‘–๐‘‘๐‘’๐‘›๐‘–" (CANAL+ Group series), and "๐‘€๐‘Ž๐‘›๐‘› ๐‘ƒ๐‘–๐‘˜๐‘–๐‘›" (Nollywood) to the diaspora and share a warm, convivial moment.

2,000

Spectators over two โ€‹week end

10โ€‹0

film screeningโ€‹s

tasting africain โ€‹flavors with โ€‹influencer anta cook

Anโ€‹ta Cook

INTERACT WITH YOUTUBER

SylviaYiry TV and โ€‹other influencers

COMMUNICATION & MARKETING โ€‹CAMPAIGNS

MYZEN TV DIGITAL CAMPAIGN IN GREECE

or the special cooking and pastry month running throughout October !

Available on OTE, Vodafone and NOVA.


PARTNERSHIP WITH ARGIRO BARBARIGOU, RENOWNED โ€‹CHEF IN GREECE

Article on her website highlighting the special programming โ€‹of MyZen TV, with access to the landing page.

Banner and Facebook posts and Instagram story


MEZZO LIVE, CHANNEL OF THE MONTH IN SEPTEMBER WITH DNA IN FINLAND



EVENTS

THEMA DAYโ€‹ AMSTERDAM

THEMA was very glad to host THEMA DAY Amsterdam on September the 19th at โ€‹the STRAAT Museum, held for THEMA clients and partners THEMA Northern โ€‹Europe.


Between Mezzo, Museum TV, MyZen TV presentations, multicultural packs, โ€‹Korean content, SBS, CJ, Studio Genie series, museum tour, cocktail, diner... The โ€‹evening offered a perfect immersion into the world of content, culture and art.

Gallery photos

On September 11, the opening concert of the Montreal Symphony Orchestra, conducted by Rafael โ€‹Payare, took place, along with the celebration of 10 years of collaboration with the Mezzo Live โ€‹channel, organized by the THEMA Canada team. Over the years, this partnership has resulted in โ€‹numerous concerts broadcast on Mezzo Live, allowing audiences worldwide to appreciate the โ€‹varied and bold repertoire presented by the Montreal orchestra.

COMING SOON

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Booth R8 C17

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EDITORIAL DIRECTION - MARKETING DEPARTMENT

TIFFANY DUBOIS