NEWSLETTER
SEPTEMBER - OCTOBER 2024
NEW CONTENT PARTNERSHIPS
THEMA is proud to announce its collaboration with VIU from PCCW Group to โoversee the worldwide distribution of โViu Originalโ content, renowned for its โquality and success.
VIU is a leading pan-regional over-the-top (OTT) video streaming service available in โ16 markets across Asia, the Middle East, and South Africa. With over 62 million โmonthly active users and 13 million paid subscribers, VIU offers fresh TV series, โmovies, and lifestyle programs from top content providers in local and regional โlanguages.
VIU releases premium original content under the brand โViu Original,โ with โproductions from Thailand, Indonesia, Malaysia, the Philippines, and Chinese content โfrom Hong Kong. Recent hits include the Indonesian โPrivate Bodyguard,โ which โreached over 10 million viewers on the fourth day of broadcasting and quickly led to โa spin-off.
Since June 2024, the CANAL+ group has increased its minority shareholding in VIU to โ36.8%, highlighting CANAL+'s commitment to developing its presence in Asia.
INTERVIEW
Exclusive interview with our CEO, Patrick Rivet, recently โpublished in C21Media, about the expansion of our content โdistribution strategy, focusing on Asian content through our โpartnerships with CANAL+ Myanmar and K+ in Vietnam.
Read the Full Interview Here
TV CHANNELS LAUNCHES
THE NETHERLANDS
BELGIUM
DENMARK
COMMUNICATION & MARKETING โCAMPAIGNS
CINE TOUR WITH LE BOUQUET AFRICAIN
The past two weekends, Le Bouquet Africain by THEMA brought African cinema to life at Gare de Lyon and
Gare de l'Est in Paris!
The ๐๐๐๐ ๐๐๐๐ was an incredible opportunity to introduce African series like "๐ฟ๐ ๐ต๐๐ก๐๐๐๐๐ ๐๐๐ ๐โ๐ฬ๐๐๐๐ " (A+), "๐ต๐๐๐๐ฃ๐๐๐ข๐ ๐ฬ โ๐พ๐๐๐๐๐๐๐" (CANAL+ Group series), and "๐๐๐๐ ๐๐๐๐๐" (Nollywood) to the diaspora and share a warm, convivial moment.
2,000
Spectators over two โweek end
10โ0
film screeningโs
tasting africain โflavors with โinfluencer anta cook
Anโta Cook
INTERACT WITH YOUTUBER
SylviaYiry TV and โother influencers
COMMUNICATION & MARKETING โCAMPAIGNS
MYZEN TV DIGITAL CAMPAIGN IN GREECE
or the special cooking and pastry month running throughout October !
Available on OTE, Vodafone and NOVA.
PARTNERSHIP WITH ARGIRO BARBARIGOU, RENOWNED โCHEF IN GREECE
Article on her website highlighting the special programming โof MyZen TV, with access to the landing page.
Banner and Facebook posts and Instagram story
MEZZO LIVE, CHANNEL OF THE MONTH IN SEPTEMBER WITH DNA IN FINLAND
EVENTS
THEMA DAYโ AMSTERDAM
THEMA was very glad to host THEMA DAY Amsterdam on September the 19th at โthe STRAAT Museum, held for THEMA clients and partners THEMA Northern โEurope.
Between Mezzo, Museum TV, MyZen TV presentations, multicultural packs, โKorean content, SBS, CJ, Studio Genie series, museum tour, cocktail, diner... The โevening offered a perfect immersion into the world of content, culture and art.
On September 11, the opening concert of the Montreal Symphony Orchestra, conducted by Rafael โPayare, took place, along with the celebration of 10 years of collaboration with the Mezzo Live โchannel, organized by the THEMA Canada team. Over the years, this partnership has resulted in โnumerous concerts broadcast on Mezzo Live, allowing audiences worldwide to appreciate the โvaried and bold repertoire presented by the Montreal orchestra.
COMING SOON
Meet us at
Booth R8 C17
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EDITORIAL DIRECTION - MARKETING DEPARTMENT
TIFFANY DUBOIS