NEWSLETTER
SEPTEMBER - OCTOBER 2024
NEW CONTENT PARTNERSHIP
THEMA is proud to announce its collaboration with VIU from PCCW Group to oversee the worldwide distribution of “Viu Original” content, renowned for its quality and success.
VIU is a leading pan-regional over-the-top (OTT) video streaming service available in 16 markets across Asia, the Middle East, and South Africa. With over 62 million monthly active users and 13 million paid subscribers, VIU offers fresh TV series, movies, and lifestyle programs from top content providers in local and regional languages.
VIU releases premium original content under the brand “Viu Original,” with productions from Thailand, Indonesia, Malaysia, the Philippines, and Chinese content from Hong Kong. Recent hits include the Indonesian “Private Bodyguard” which reached over 10 million viewers on the fourth day of broadcasting and quickly led to a spin-off.
Since June 2024, the CANAL+ group has increased its minority shareholding in VIU to 36.8%, highlighting CANAL+'s commitment to developing its presence in Asia.
INTERVIEW
Exclusive interview with our CEO, Patrick Rivet, recently published in C21Media, about the expansion of our content distribution strategy, focusing on Asian content through our partnerships with CANAL+ Myanmar and K+ in Vietnam.
TV CHANNELS LAUNCHES
BELGIUM
DENMARK
COMMUNICATION & MARKETING CAMPAIGNS
CINE TOUR WITH LE BOUQUET AFRICAIN
The past two weekends, Le Bouquet Africain by THEMA brought African cinema to life at Gare de Lyon and
Gare de l'Est in Paris!
The 𝐂𝐈𝐍𝐄 𝐓𝐎𝐔𝐑 was an incredible opportunity to introduce African series like "𝐿𝑎 𝐵𝑎𝑡𝑎𝑖𝑙𝑙𝑒 𝑑𝑒𝑠 𝑐ℎ𝑒́𝑟𝑖𝑒𝑠" (A+), "𝐵𝑖𝑒𝑛𝑣𝑒𝑛𝑢𝑒 𝑎̀ 𝐾𝑖𝑘𝑖𝑑𝑒𝑛𝑖" (CANAL+ Group series), and "𝑀𝑎𝑛𝑛 𝑃𝑖𝑘𝑖𝑛" (Nollywood) to the diaspora and share a warm, convivial moment.
COMMUNICATION & MARKETING CAMPAIGNS
MYZEN TV DIGITAL CAMPAIGN IN GREECE
Campaign for the special cooking and pastry month running throughout October !
Available on OTE, Vodafone and NOVA.
PARTNERSHIP WITH ARGIRO BARBARIGOU, RENOWNED CHEF IN GREECE
Article on her website highlighting the special programming of MyZen TV, with access to the landing page.
Banner and Facebook posts and Instagram story
MEZZO LIVE, CHANNEL OF THE MONTH IN SEPTEMBER WITH DNA IN FINLAND
EVENTS
THEMA DAY AMSTERDAM
THEMA was very glad to host THEMA DAY Amsterdam on September 19th at the STRAAT Museum, an event held for THEMA clients and partners from THEMA Northern Europe.
Between presentations of Mezzo, Museum TV, MyZen TV, multicultural packs, Korean content from SBS, CJ, and Studio Genie, along with a museum tour, cocktail, and dinner... The evening offered a perfect immersion into the world of content, culture, and art.
On September 11, the opening concert of the Montreal Symphony Orchestra, conducted by Rafael Payare, took place, along with the celebration of 10 years of collaboration with the Mezzo Live channel, organized by the THEMA Canada team.
Over the years, this partnership has resulted in numerous concerts broadcast on Mezzo Live, allowing audiences worldwide to appreciate the varied and bold repertoire presented by the Montreal orchestra.
APOS BALI / SEPTEMBER 24-26
THEMA Asia-Pacific - Alexandre Bac and Eileen Low
JORNADAS BUENOS AIRES / OCTOBER 7-8
THEMA America - Alejandra Gonzalez
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TIFFANY DUBOIS